#projectorenergy

get projected →

I see brands and humans when they

don’t know how to see themselves

of note

portfolio update coming soon

Recent projects

You're incredible at what you do, and you deserve a brand that represents everything you are, and then some. My genius is getting your genius seen, felt and wildly paid for, with an intuitive brand identity and strategy.

I work exclusively with female-founders like you, getting to the core of your vision to unravel the noise. Distilling your "I can't quite explain it but..." into an iconic brand identity and web design, with a content strategy to match.

If you're a...

Creative Biz Owner

i want to expand my creative + tech skills →

i want to start a creative business →

i want to become a masterful designer →

If you're a...

Female Founder

BRAND + website IDENTITY, STRATEGY & DESIGN →

brand design in a week →

brand Identity, Strategy & Design →

If you're a...

Creative Biz Owner

If you're a...

Female Founder

start here →

start here →

then allow me...

"I can't quite put it into words but..."

My unique approach to brand + website design seamlessly blends aesthetic, strategy, emotion and energy to illustrate that which cannot be put into words.

Whether you're a female founder, coach, course creator, creative or innovative visionary, you’ve poured your heart and soul into your business, but translating that into a brand that truly resonates can feel like an impossible task. It’s not that you don’t have the vision; it’s that nobody has quite understood it before... until now.



Brand expansion is more than just a pretty logo and a website. It’s a re-discovery of self and a powerful process of aligning with fearless visibility.

And with that comes a brand so wildly resonant, and a conviction so potent not just in what you do but who you are, that you'll become a magnetic to your desires.

lucky for you, brand expansion is my superpower.

expand your brand  →

the

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"Luci absolutely blew me away!"

Humberstone

the brand stylist, creative director & author

Working with Luci has been a real joy and I’ve loved seeing her work and her process evolve with each project. She pours sheer intention and excellence into her work. Luci absolutely blew me away with her final submission, which not only nailed the brief, but also was an exquisite piece of design work that would create the distinctive and covetable impact the brief required.

Fiona

" Luci is an absolute brand genius."

Morley

CO-FOUNDERS, rich & regulated®

She has the gift of being able to take the vision that’s in your head and turn it into global identity powered by thoughtful and intentional strategy. She's helped us with several brand development projects over the past couple of years that have enabled us to scale and grow multiple coaching brands to 6-figures and beyond. 

Victoria

Cuthbertson

Suzie

anything

Sheybani

CO-FOUNDERS, SUMMIT SUCCESS

She is a consummate professional. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.

Ann

Hampton

J.D.

Walt

"Luci stands in a league above & beyond we have seen before."

"Luci stands in a league above & beyond                   we have seen before."

"Luci is super smart, and an all-round creative genius."

Alexandre

success coach

Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.

Polly

first class ba (hons) in journalism

over 8 years experience in design + strategy for female founders

certified as an energy and mindset practitioner

helped clients generate almost $3mil in revenue

mentored over 200 creative service-providers

certified as a master marketer

become                   with luci →

Magnetic