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a woman wearing a burgundy knitted jumper and gold earrings building a brand moodboard on a wall, featuring a strip of clay coloured linen, some tonal colour swatches, typography postcards and inspirational imagery

Are you stuck in a creative rut, designing the same thing over and over again? Do your clients feel like they’re all cut from the same Pinterest board? Have you lost the spark that used to ignite your passion for design? Fear not, my fellow designer. You are not alone. I am right there with […]

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I’m writing this at 6am as I woke up from a dream where I was writing this exact blog post (I know right, they some boring ass dreams) and I knew I had to get it down before I lost it. I wanna talk today about shit hitting the fan. You know what I mean […]

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"Luci pours sheer intention & excellence in to her work."


the brand stylist, creative director & author

Working with Luci has been a real joy and I’ve loved seeing her work and her process evolve with each project. Luci absolutely blew me away with her final submission, which not only nailed the brief, but also was an exquisite piece of design work that would create the distinctive and covetable impact the brief required.


" Luci is an absolute brand genius."

& Victoria Morley

co-founders, the house of illumina and rich & regulated

She has the gift of being able to take the vision that’s in your head and turn it into global identity powered by thoughtful and intentional strategy. She's helped us with several brand development projects over the past couple of years that have enabled us to scale and grow multiple coaching brands to 6-figures and beyond. 

Suzie Cuthbertson

"Luci stands in a league above & beyond anything we have seen before."

& Ann Sheybani

summit success

She is a consummate professional. She is always timely and responsive. Her communication is clear. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.

Walt Hampton


"Luci is super smart, tech savvy, and an all-round creative genius."



Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.


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